Study shows Pinterest users pin healthy recipes, are more likely to make unhealthy ones

When it comes sharing recipes on social media, what users post, and what they cook may be two entirely different things. That's the conclusion of a recent study from George Mason University's College of Health and Human Services, published in April in the Journal of Medical Internet Research (JMIR), a leading journal for digital medicine and health research. The study led by Hong Xue, Ph.D. analyzed hundreds of Pinterest Users and Pinterest Influencers, and found users liked and pinned posts that were healthy, featuring more poultry, fish and vegetables, but users more heavily engaged off-line with recipes that were high in fat, sugar, and total calories—indicating that users were more like to actually cook the less healthy recipes.

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